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An Introduction to the All-Important SEO

An Introduction to the All-Important SEO


Even if you’re new to the world of Internet Marketing, you might have heard of Search Engine Optimisation. It’s one of the most important marketing strategies that exist today, but it can also be very confusing. That’s mostly because SEO is actually a combination of different strategies that come together to achieve one goal: more visibility on search engines. When users type a keyword related to your business, you want your company name to be one of the first results on the search engine results page.

To achieve that, you need to hire the services of a reliable SEO company in Melbourne. OAC Digital is just that, a reliable and experienced SEO company. In this post, we want to demystify SEO so that you understand what it involves.

Website Optimisation – Google considers over 250 ranking factors when it’s deciding where to place a website on the SERPs. Amongst these ranking factors are things like website structure, metadata, loading speed, content, etc. The first step of SEO is to optimize all aspects of your website and make it appealing to the Google bots and crawlers as well as prospects.

Keywords – When someone wants to find something on search engines, they usually use keywords and phrases. For example, if you’re looking at an expert to handle SEO for you, you might use the search phrase, ‘SEO company in Melbourne.’ Finding the right keywords isn’t as easy as it sounds. It requires a lot of research, analytics, market knowledge, and the right tools. We usually use a combination of positive and negative keywords to get you the right traffic.

Backlinks – Backlinks are also one of the most important aspects of SEO. In this, webmasters and owners of high authority websites place links to your content on their own website. For example, assume that you have a nicely written article about how handcrafted leather shoes are made. If a famous & high authority fashion website places a link to that content on their article on leather shoes, it shows Google that your content is rich and of good quality. Backlinking is akin to people offering job references or something similar.

There are several other strategies like cross-platform compatibility, local SEO, content writing, etc, that a SEO company in Melbourne can employ on your behalf. Want to know more? Just give OAC Digital a call. Our number is 1300 188 088. You can also use our live chat to speak with us. We’ll be happy to hear from you.