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A Brief Guide on Internet Marketing

A Brief Guide on Internet Marketing


No business can really succeed without internet marketing today. The competition is high and internet has an all-encompassing influence over the customers. When they want to buy a particular product, they search online, browse websites, and read reviews, etc, before they make a purchase decision. Needless to say, it’s very important to have a strategy in place to attract attention and protect online reputation. Internet marketing in Melbourne will achieve that and at OAC Digital will help you.

What is Included in Internet Marketing?

Internet marketing is a vast, baffling field. Most business owners and new marketers are intimidated by it. Moreover, it’s also a constantly evolving field. New techniques and strategies are introduced almost every day. Here’s a brief description of what’s included in it.

  • SEO – Search engines dominate the Internet and SEO is one of the most important aspects of Internet marketing in Melbourne. Most of your customers would search a particular product or service online. The goal of SEO is to attract these search users to your website. This is called bringing organic traffic in. To get their attention, you need to be on the top of the search engine results page or SERP. That’s what good SEO would accomplish.
  • Local SEO – If you’re running a small business or have a local presence, you should use local SEO. Google has something called the Local 3-Pack that showcases three top local results. For example, if a prospect types a keyword related to your local business, there would be three local maps results displayed at the top of the SERPs. You want to be in these top three results. Local SEO aims to establish a local presence and is one of the best strategies for Internet marketing in Melbourne.
  • Search Engine Advertising – Pay-Per-Click advertising or search engine advertising uses the Google AdWords platform to create ads that would be displayed on SERPs. A combination of great keyword research, call tracking, and analytics will ensure that you don’t spend too much to get great results.
  • Social Media– Social media networks like Facebook, Twitter, Pinterest, Instagram, etc, are a great way to personally connect with and engage the customers. From making announcements to replying to comments and criticisms, social media platforms are a great for internet marketing.

Want to know more about Internet marketing in Melbourne? Just give OAC Digital a call. Our number is 1300 188 088. You can also use our live chat to speak with us. We’ll be happy to hear from you.