Google has attempted to integrate the social media aspect into their marketing services in the past with less than stellar results. However, with Google Posts, they intend to get a much better outcome. Google Posts was released to a controlled test audience last year and the industry has been abuzz ever since. Recently, they released the new service to all marketers and business owners that use Google My Business. At OAC, we believe that Google Posts will have a positive impact on local SEO and marketing endeavours.
What are Google Posts?
Google Posts are cards that appear on the search engine results page right under your business listing. They’re an effective way to provide current information about your business to your prospective customers. For example, you can announce special events, sales, provide news regarding your company, or showcase product updates under your listing so your customers get the latest and most accurate information. These posts include:
How can you use Google Posts for Local SEO?
Google Posts are very effective and will help attract and retain the customer’s attention from the moment they see the SERP and notice your listing to the moment they convert. You can use them in a number of ways and these include:
Want to know more about Google My Business? Call OAC on 1300 18 80 88 or speak with our Live Chat Consultants on our website 24/7.
Related Tags: Online Advertising Melbourne
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