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How to SEO – Do It Yourself or Hire an SEO Company?

How to SEO – Do It Yourself or Hire an SEO Company?


Business owners, especially small business owners, are always on a limited budget and want to save money on marketing. They have to pay for PPC ads, video ads, and other marketing strategies so many look to cut corners in SEO. This is because SEO looks easy to manage on the surface and many feel they don’t need a SEO agency in Melbourne to help them get good results.

Can You DIY?

SEO is more than just content and keywords and many business owners fail to realize that. Yes, content and keywords are some of the most important aspects of the strategy, but it’s more thorough and comprehensive than that. Google has over 250 ranking factors and you need to optimize your website for most of them to see concrete improvement in your ranking. Here’s a list of optimizations you might have to incorporate:

  • Make your website compatible with all platforms, especially mobile.
  • Set up local SEO and claim your business on Google.
  • List your business with accurate name, address, and phone number data on all available local directories.
  • Post highly informative content on your blogs and social media websites.
  • Get backlinks from high-authority websites in your industry.
  • Improve the load and response time of your website.
  • Include keywords in title pages and page descriptions.

You need to do all of this and much more to have a successful SEO campaign. Many of these optimizations do require technical knowledge of HTML and other coding languages. You need to perform updates without compromising the quality of your website.

Why Professional?

Don’t underestimate the amount of time and effort it takes to implement a full-scale SEO campaign. You’ll be better served if you invest that time in your business and ensure its growth. A professional SEO agency in Melbourne will have all the skills, experience, tools, and expertise required to create a comprehensive and thorough campaign.

If you choose the right one, you won’t have to worry about overseeing the campaign. They’ll provide regular reports the performance of the campaign as well as the overall improvement in ranking.

Want to know more about SEO agency in Melbourne? Just give OAC Digital a call. Our number is 1300 188 088. You can also use our live chat to speak with us.