Page Load Speed | What It Impacts & How To Fix | Online Advertising Co
Page Load Speed – What it impacts and how to fix it?

Page Load Speed – What it impacts and how to fix it?


People online have short attention spans and are accustomed to quick responses. When they click on a website link, they expect it to upload quickly and give them access to all pages without delays. According to surveys conducted by Google, Internet users expect the website to load in 2 to 4 seconds and they start leaving at around 5 to 6 seconds. Unfortunately, many websites out there load in 19 to 20 seconds, which is enough to chase most of their target audiences away.

What kind of impact does load speed have?

At OAC we’re aware of the impact page speeds can have on marketing. As an SEO company, that’s one of the first factors we look into and here are some reasons why:

  • Underperformance on the mobile platform – The search volume on mobile platforms has surpassed that of desktop, which is why it’s essential to ensure your website performs well on mobile devices. Unfortunately, websites that are slow to load on desktop platforms perform poorly on mobile phones so you don’t get the results you need from this platform.
  • Bad user experience – Users find it very frustrating and cumbersome to use slow websites because they have to wait for a long time for every new page they open on the website. Poor user experience than have an impact on the over reputation of the company and cause loss of revenue.
  • Low SERP ranking – As mentioned early, Google and Bing have made page load speeds a ranking factor so if your website is slow to load on both desktop and mobile platforms, it’ll not rank high on the SERP.

How to improve page load speed?

  • Compress files that are larger than 150 bytes to ensure data transfer from website to browser is quick.
  • Choose a faster and more optimised hosting service.
  • Optimise the code of your website by using a compressor for CSS, HTML, and JavaScript. A good SEO company can help.
  • Reduce the amount of redirects.
  • Optimise your images to ensure they look sharp and clean but are still light-weight.
  • Use browser caching to reduce load times for repeat visitors.

Want to know more about our SEO company? Call OAC on 1300 18 80 88 or speak with our Live Chat Consultants on our website 24/7.