SEO is a very sophisticated and comprehensive marketing strategy that can touch all aspects of your online presence. It needs to be planned well and executed carefully to be successful. It also requires some investment and patience, which is why many business owners hesitate to accept it as an important aspect of their marketing strategy.
At OAC Digital, we do our best to explain how SEO in Melbourne works and why it’s important to our clients. Our goal is to educate them on the marketing strategy so they understand why it’s important to invest well in SEO.
Why Do You Need SEO in Melbourne?
There’s a saying amongst us digital marketers that states, “a website without SEO is like a billboard in the desert.” SEO stands for Search Engine Optimisation and involves strategies that help refine and optimise your web presence to be more visible to search engines. If you don’t optimise, you won’t be as visible to search engines or as likely to rank high on their result pages.
Just like a billboard in the desert, all that effort you put into your website would be for nothing because it simply won’t get the attention it needs to succeed. SEO helps your website communicate with Google and other such search engines. It’ll help search engines get easy access to information about your website, brand, products, etc. This increases your chances gaining a strong position on results pages.
Impact on Quality
SEO in Mornington also improves the overall quality of the website. Google and other such search engines aim to provide the best and highest quality search results to their users. They’ll award high ranking to websites with great structure, user friendliness, mobile responsiveness, high-quality content, and other such factors. In an effort to become more visible on search engines, marketers will improve the overall quality of your website and that would improve the overall user experience as well.
We provide Performance Guarantees with our SEO campaigns across keywords that are agreed upon with the client prior to the campaign starting. With our Performance Guarantees, we provide benchmarks at 6-month, 12-month, 18-month, and 24-month intervals. We’ll aim to have a certain percentage of keywords on page one of the SERP. If we don’t reach that goal, we keep doing the work for free.
Want to know more about SEO in Mornington? Just give OAC Digital a call. Our number is 1300 188 088. You can also use our live chat to speak with us on our website.
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