PPC is one of the best ways to get your company’s name out there, especially if you’re a newly established brand without a solid web presence. Unfortunately, more often than not, PPC campaigns become a black hole that swallows your money and doesn’t deliver solid results.
That’s because your AdWords account isn’t managed well and your PPC campaign is haphazard. One of the best ways to avoid this problem is to learn as much as you can about AdWords in Melbourne. OAC Digital have put together a brief guide that can help.
Your ads are triggered by a certain number of keywords. When a search user types one of these keywords, the search engine will display your PPC ad at the top of the results page. The performance of these trigger keywords are usually explained in the search query report, which is why you need to keep an eye on it.
This isn’t a set-and-forget strategy because the quality of the keywords can change over time. A word that used to bring in converting leads in the past might not continue to do so in the future. That’s why you should research new keywords and add negative phrases to your campaign.
Your ads need to be relevant and offer precise results to the search engine user. Every aspect of the campaign, including the keywords, the ad content, and the landing page content should be relevant to the search query. For example, if a search user looks for ‘best fantasy novels’, you ad content should contain some information about fantasy novels you sell.
In addition, your landing page should mention popular books like Tales of Narnia, Lord of the Rings, Percy Jackson, etc. As you can see, every component of the PPC ad process is relevant to the search query here. If you want a successful AdWords in Melbourne campaign, you need to follow this process.
It’s vital to accumulate as much data as you can, especially in the first few days of PPC advertising. Marketers don’t hesitate to spend more money, place higher bids, and experiment with new keywords at the start of the campaign. You can tone down your expenses later after you’ve gathered relevant data.
Want to know more about AdWords in Melbourne? Just give our experts at OAC Digital a call.
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