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Google AdWords – Targeting and Retargeting

Google AdWords – Targeting and Retargeting


Google AdWords and PPC ads are a great way to market your products and promote your brand. If you implement the campaign well, you’ll increase the traffic into your website and add to your revenue. Google AdWords in Melbourne is so effective because it offers precise targeting and retargeting parameters that allow you to tailor your ad campaign according to your requirements. At OAC Digital we use these parameters quite often in our campaigns. Here’s a quick look at how they work.


Targeting is an essential part of any PPC campaign and should be handled carefully. This aspect of Google AdWords in Melbourne will let you pick and choose your audience and control the visibility of your ads. AdWords offers a number of targeting parameters and when they’re used effectively, they can minimize expense and maximize results. Some of these parameters are listed below:

  • Keywords – Keywords are the best way to target audiences. You can use options like broad match, phrase match, exact match, and negative match in your campaign to narrow down the target field.
  • LocationGoogle AdWords in Melbourne will allow you to target audiences based on their location. For example, if you’re a company based in Melbourne, you can limit your target audience to search users in Melbourne. This is very precise and comprehensive, so you can narrow down the location settings to a specific suburb.
  • Device – You can limit your ads to only one particular device. For example, if you find that the mobile platform doesn’t bring you any converting traffic, you can easily chose to display your ads only to desktop users.

Other targeting options include language, context, topic, audience, and placement. As you can see, the targeting parameters are highly customizable.


Only 5-10% of your visitors are likely to convert and purchase something from your website. Others simply click your ads, look at the landing page for a second, and leave without a purchase. Retargeting will help you target search users who have already visited your website and are interested in your products or services. This is very effective and leads to many conversions, which is why every business should implement it.

Want to know more about Google AdWords in Melbourne? Just give our experts at OAC Digital a call.