SEO Rules that Everyone Should Follow

SEO is one of the most important aspects of digital marketing. It helps your website rank high and remain visible on search engine results pages. However, if you want to implement SEO, you need to follow certain rules and guidelines. If you don’t follow these rules, you might not have a successful SEO in Melbourne campaign. These are the things you should focus on:

• Stay Away from Black Hat Techniques- Website owners and marketers sometimes forget just how vigilant and thorough search engines can be. They believe that Google or Bing can’t really keep an eye on every website so it’s safe to use a few illegal techniques like keyword stuffing, low-quality links, etc.

Unfortunately, these sites almost always get noticed and get blacklisted. It’s better to be safe than sorry. Yes, legitimate SEO would take longer to implement and requires more effort, but you can be sure that the results will be better.

• Keywords- Keywords are the hooks that search engines grab onto so it’s important to choose the right keywords and incorporate them carefully in your content. The keywords should always be relevant to the content on the page and to your industry. You should also limit yourself to a certain set of keywords and use them wherever they don’t disrupt the flow of the content.

• Pay Attention to Link Tags-Descriptive link tags can improve the quality of SEO in Melbourne. Some people just add ‘click here’ or ‘see more’ to their internal link tags, which can hamper their ranking. If you don’t explain what the link would lead to, your website users are simply walking in blind.

The search engine bots won’t appreciate that. However, if you add descriptive tags like ‘click here to know more about gardening’ or ‘want to know more about our products? Click here’ will help. These tags tell your visitors and the search engine bots exactly where they will go and that can be helpful.

• Website Map-A site map is one of the most important aspects of your website. Unfortunately, many people simply ignore it or decide not to include it in their website. Google and other search engines will actually study your website maps to understand its structure and how it works. You might actually improve your rankings if you submit your site map XML file to Google.

Want to know more about SEO in Melbourne? Just give our experts at OAC Digital a call.

Author: OAC Admin