The Advantage of Social Media Marketing | OACdigital Melbourne
Video Banner
The Advantages of Social Media Marketing

The Advantages of Social Media Marketing


Social media has become an essential part of our lives. We use it to stay in touch with our friends and relatives, to share pictures and thoughts, to develop connections, and communicate. It is a great asset in personal life but it can be helpful in business too. Savvy marketers and business owners have long used these platforms to engage and communicate with their customers.

At OAC Digital, we believe that this platform has changed the way businesses interact with customers. We recommend that all our clients utilise it to improve their customer service quotient. Take a look at how social media can help your business.

What is Social Media?

Well, you might know what social media is, but what does it mean to businesses? Social media in Melbourne is a platform where you can interact with your prospective customers and improve your connections. Different social media networks have different personalities, so to speak. For example, LinkedIn has a professional vibe; most of the audience on this platform are looking for business connections.

Twitter, on the other hand, has a more laid back feel to it. It has a younger audience and posts on this network are usually short, humorous, and casual. Facebook is very flexible and has the biggest user base of all social networking websites. When you understand the nature of social networking websites, you can use them to your advantage.

Why Should You Engage Audience Online?

Facebook has about 1.55 billion active users while Twitter has about 305 million. LinkedIn’s active user count currently stands at about 414 million; Instagram has 400 million, while Pinterest has 100 million. You must agree these numbers are nothing to scoff at. By engaging in social media, you get easier access to these users and they give you access to varied audiences.

By interacting with customers online, you keep your company at the forefront of their minds. If you engage with them regularly, you’ll be the first on their list when they want to make a purchase.

Customers will often post on social media, the problems/ issues they have faced with your company’s products or services. You can address and resolve these issues and easily communicate with them. That would lead to customer satisfaction and improve your company’s reputation. The potential of social media in Melbourne is enormous. All you need to do is utilise it well.

Want to know more about social media in Melbourne? Just give OAC Digital a call. Our number is 1300 188 088. You can also use our live chat to speak with us.