From Agency Experience to
A Better Way of Working

Before creating oacdigital, Nate Thomas spent years working in senior agency roles, managing significant client accounts and helping businesses navigate an increasingly complex digital landscape. He succeeded in that environment and saw firsthand what a strong agency could achieve when experience, strategy and execution came together.
‍

He also saw the other side of the industry. Decisions were not always made in the client’s best interests. Hidden margins, unnecessary complexity and recommendations shaped around agency revenue could make it difficult for businesses to understand what they were paying for, why it mattered and whether the advice was genuinely right for them.
‍

Throughout Nate’s agency career, one question remained constant: was the decision right for the agency, or was it right for the client? For him, the answer was always the client. That belief shaped the way he managed relationships then and became the foundation for what came next.
‍

When oacdigital was established 10 years ago, Nate took the strongest parts of agency life and left behind the practices that did not serve clients well. The result was an agency built around strategic thinking, honest advice, transparent relationships and a genuine commitment to treating every client’s business like our own.

A Decade of Results,
Relationships and Real Trust

For 10 years, oacdigital has worked alongside Australian businesses through changing markets, evolving platforms and significant stages of growth.

Our experience spans ambitious SMEs, established Australian brands, national organisations and multi-location businesses across trades, professional services, home improvement, retail, technology, insurance and complex B2B sectors.

Some client relationships began before oacdigital was established and continue today. Others have grown with the agency over many years. That longevity reflects more than campaign performance. It reflects the trust created when clients know their agency understands the business, genuinely cares about the outcome and will give them an honest answer.

We do not measure a strong relationship by how much we can sell. We measure it by the value we create, the decisions we help clients make and whether we continue earning their trust over time.

We aim to become the strategic partner clients trust as their business grows.

It’s how we deliver smarter campaigns, sharper insights, and stronger results.

Client Interests First: We recommend what we believe is right for the business, even when that means doing less, reducing a scope or advising against activity that would create revenue for us.

Transparency Without Hidden Margins: Clients should understand where their investment is going, what they are paying for and why it matters. We do not hide margins or use unnecessary complexity to obscure the work.

Care Clients Can Feel: Our clients regularly tell us they can see how much we care. That care shows in the attention we give the work, the urgency we bring to issues and the way we remain invested in the wider business outcome.

Accountability Without Passing the Buck: When something is not working as it should, we address it directly. We take responsibility, communicate clearly and focus on what needs to change rather than looking for somewhere else to place the blame.

Partnership Over Service Delivery: We do not want to be another supplier completing tasks. We work to become a trusted extension of the client’s team, bringing strategic perspective, commercial judgement and genuine ownership to the relationship.

The Strategy Behind Every Win:
Optimise. Accelerate. Convert.

The name oacdigital reflects the way we approach growth.
We optimise the foundations, accelerate the opportunities with the greatest potential and convert performance into meaningful business outcomes.

Optimise

We begin by understanding the business, identifying what is limiting performance and strengthening the foundations across strategy, campaigns, data and execution.

Accelerate

With the right structure in place, we focus effort and investment on the opportunities most likely to create momentum, improve performance and support sustainable growth.

Convert

We connect visibility and engagement with commercial outcomes, helping businesses turn attention into stronger leads, sales and long-term customer value.

Meet the Founder and Managing Director.
Nate Thomas.

Nate brings 20 years of digital marketing experience to the leadership and strategic direction of oacdigital. His background includes senior agency roles, the management of significant client accounts and work across Paid Media, SEO, Analytics, Consulting and broader Digital Strategy.

Today, his role is focused on ensuring the agency continues to deliver the standard it was created to provide. He works closely with clients and the team to clarify priorities, challenge assumptions and keep digital activity connected to the wider commercial goals of the business.

Nate remains actively involved when the challenge is complex, the opportunity is significant or a clearer strategic direction is needed. His expectation is straightforward: communicate honestly, think commercially, care about the outcome and never recommend something simply because it benefits the agency.

How We Work:
Clear Advice. Strong Accountability.
Better Outcomes.

01

Clear Advice and Transparency, Not Smoke and Mirrors

We explain what we are recommending, why it matters and what needs to happen next. Clients should never need to decode agency language to understand their own strategy.

03

Honest Recommendations, Even When They Cost Us

Our advice is shaped by what the client needs, not by the size of the scope we can create. When the right recommendation is to spend less, pause activity or take a different direction, we say so.

05

Partnership, Not Just Service Delivery

We treat every client’s business with care, urgency and respect. The goal is to work alongside the business as a trusted strategic partner, not remain at arm’s length as another provider.

02

Commercial Thinking, Not Activity for Activity’s Sake

We do not judge success by the volume of work completed. We keep the strategy connected to leads, revenue, growth and meaningful business performance.

04

Accountability and Ownership, Not Excuses

We take ownership of the work, address issues directly and remain focused on improving the outcome. We do not pass the buck when something requires attention.

Nate Thomas

“The right recommendation is the one that serves the client, not the agency.”

Real Clients.

Real Outcomes.