Performance
Approach
Intel
Boosted posts without clear objectives
Limited tracking or conversion data
Targeting based on broad assumptions
Campaigns disconnected from other channels
Advertising left running without refinement
Campaigns structured around business goals
Meta Pixel and conversion tracking
Relevant audience and placement targeting
Remarketing connected to website activity
Ongoing budget & performance optimisation
Facebook Ads can support awareness, lead generation, website conversions and remarketing, but the campaign objective must match the commercial outcome the business is trying to achieve.
A capable Facebook Ads partner should:
Build campaigns around clear business objectives
Understand both cold and warm audiences
Implement reliable conversion tracking
Optimise based on leads and meaningful actions
The goal is not simply to generate impressions, clicks or likes.
It is to create structured campaigns that move relevant audiences towards enquiry or conversion.
We structure campaigns around your objectives, audiences, offer, available assets and customer journey.
We configure the Meta Pixel, relevant conversion events and supporting tracking to measure campaign activity more accurately.
We develop campaign messaging, headlines and ad copy, then prepare and upload the images, videos and brand assets supplied by your business.
We adjust budgets, test variations, and refine targeting based on performance data — not assumptions.
We review budgets, audiences, placements, messaging and campaign performance throughout the month.
We provide formal monthly reporting focused on leads, conversion activity, cost per result and the next campaign priorities.
Every engagement can include:
Meta Pixel and conversion tracking
Audience and remarketing setup
Ongoing campaign optimisation
Monthly reporting and review
It’s how we deliver smarter campaigns, sharper insights, and stronger results.
Our management scope depends on the campaign objective, number of audiences, creative requirements, tracking complexity and advertising investment.
Facebook Ads budgets may begin from around $500 per month, although the right spend depends on the audience size, market, offer and result required.
Advertising spend is paid directly to Meta and remains separate from our management fee. There are no hidden media margins or confusing advertising mark-ups.
We establish the right campaign objectives, audiences, tracking, placements and budget foundations.
We improve performance by refining targeting, messaging, supplied creative assets and budget allocation.
We focus campaign spend on generating enquiries, website actions and other meaningful commercial outcomes.
OAC Labs is our internal framework for reviewing audience behaviour, campaign delivery, conversion activity and performance trends.
It helps us identify wasted spend, stronger audience segments and opportunities to improve campaign relevance and efficiency.
This means:
Campaigns informed by audience and conversion data
Improvements connected to measurable performance
Targeting refined as campaign insights develop
It’s how we deliver smarter campaigns, sharper insights, and stronger results.
Capture high-intent search demand while Facebook Ads build awareness, nurture interest and reconnect with relevant audiences across the wider customer journey.
Build long-term organic visibility while Facebook Ads support awareness, reinforce key messaging and keep your business visible across the wider customer journey.
Extend audience re-engagement beyond social by reconnecting with previous visitors across the Google Display Network and other relevant digital touchpoints.
Reinforce email campaigns by reaching customer and prospect audiences across Facebook and Instagram.
Strengthen the landing-page messaging people encounter after clicking an ad, improving relevance, clarity and the likelihood of enquiry or conversion.
Support product discovery and purchase intent by combining Facebook Ads with structured Google Shopping campaigns across the ecommerce customer journey.
Campaigns built around commercial objectives
Facebook and Instagram placement management
Meta Pixel and conversion tracking
Clear reporting focused on meaningful outcomes
Yes. We manage paid campaigns through Meta Ads Manager, with Facebook as the primary service focus and Instagram placements included where they suit the audience, objective and available assets.
No. This service covers paid Facebook and Instagram advertising. It does not include organic posting, content calendars, community management or general social media management.
We can configure the Meta Pixel, relevant conversion events and supporting website tracking. Conversion API may also be implemented where the website setup and campaign requirements make it appropriate.
Clients generally provide the core images, videos and brand assets. We develop the advertising copy and messaging, prepare supplied assets for the campaign and can coordinate external creative support where required.
Explore how Australian businesses have improved visibility, lead generation and
commercial performance through smarter digital strategy and execution.
