Performance
Approach
Intel
Poorly optimised product feeds
Broad campaigns wasting budget
Limited product-level visibility
Reporting focused only on clicks
Weak campaign and bidding structure
Product feed audit and optimisation
Campaigns structured by performance
Clear sales and ROAS tracking
Ongoing bid and budget management
Strategy focused on profitable growth
Google Shopping campaigns should not be treated as set and forget.
The difference between a campaign that simply spends and one that generates profitable sales comes down to structure, product data, tracking and ongoing management.
Look for a Google Shopping agency that:
Structures campaigns around product priorities
Optimises feeds for visibility and relevance
Tracks sales, revenue and ROAS clearly
Controls wasted spend and poor traffic
Continually tests and improves performance
That is the level of structure, visibility and commercial focus we bring to every Shopping campaign.
From Merchant Centre setup through to ongoing campaign optimisation,
we manage the core areas required to improve product visibility and sales performance.
We review your Merchant Centre feed and improve product data, structure, compliance and visibility.
We structure campaigns around your products, categories, priorities and commercial goals.
We track purchases, revenue and campaign performance to provide clear visibility into ROAS.
We review search activity, reduce irrelevant traffic and refine bids to improve efficiency.
We direct spend towards stronger products, categories and opportunities based on performance.
We monitor feed issues, disapprovals and account diagnostics to help keep products eligible.
Every engagement can include:
Product feed audit and optimisation
Campaign setup or account restructure
Ongoing campaign optimisation
Monthly performance reporting
It’s how we deliver smarter campaigns, sharper insights, and stronger results.
Our management scope is based on your product volume, campaign complexity, market, feed requirements and monthly advertising investment.
We generally work with Shopping budgets from around $1,500 per month and can manage substantially larger accounts where greater scale and support are required.
Your advertising budget remains separate from our management fee, with no hidden media margins or unclear markups.
We strengthen your feed, product data, tracking and campaign structure to create the right foundations.
We refine bids, budgets and product priorities to direct spend towards stronger opportunities.
We scale what performs while focusing on sales, ROAS and sustainable ecommerce growth.
OAC Labs is our internal framework for analysing product data, campaign performance, sales trends and commercial opportunities.
It helps us identify wasted spend, stronger products and the changes most likely to improve Shopping performance.
This means:
Campaigns supported by product-level analysis
Improvements mapped to sales data
Accounts refined as insights develop
It’s how we deliver smarter campaigns, sharper insights, and stronger results.
Capture high-intent searches with text ads supporting priority products, categories and offers.
Build long-term visibility for product, category and commercially valuable ecommerce searches.
Improve how products and brand information appear across AI-powered search and answer platforms.
Build product discovery, audience demand and remarketing activity across Facebook and Instagram.
Re-engage product viewers and previous visitors throughout longer purchasing journeys.
Strengthen product and category pages with clearer messaging and content designed to convert.
Google-certified specialists managing campaigns
Current platform knowledge and training
Strategy beyond automated recommendations
Google Shopping displays product ads across Google with information such as the product image, title, price and retailer. It helps customers compare relevant products before visiting your website.
Not always. It is best suited to businesses with suitable products, reliable inventory, competitive pricing and an ecommerce website capable of converting paid traffic.
Yes. Depending on scope, we can set up Merchant Centre, connect and optimise product feeds, resolve disapprovals and oversee ongoing feed health.
We generally work with advertising budgets from around $1,500 per month and can manage substantially larger accounts depending on product volume, competition and growth objectives.
See how Australian businesses have improved visibility, lead generation and
commercial performance through smarter digital strategy and execution.
