Search Ads 360 Management Melbourne | Smarter Multi-Platform PPC

Strategic Search Ads 360 Services for Multi-Platform Growth

Managing paid search across multiple platforms can quickly become fragmented.
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Search Ads 360 brings Google Ads and Microsoft Advertising into one centralised environment, allowing campaigns, bidding and performance data to be managed with greater consistency and control.
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We combine the platform with the strategy, implementation and ongoing management required to make it commercially valuable.

What You Shouldn’t Have to Accept:

Separate platforms and workflows

Fragmented data and reporting

Slower bidding and optimisation

Limited cross-platform visibility

Duplicated campaign management

What Better Partnership Looks Like:

Centralised platform management

More frequent bid optimisation

Consistent campaign structures

Clearer conversion tracking

Greater control across accounts

What Makes a Great
‍Search Ads 360 Partner?

Search Ads 360 is powerful, but the platform alone does not create better performance.

A strong partner should know how to structure campaigns, configure tracking and turn paid search data into practical commercial decisions.
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Look for a partner who:

Aligns campaigns with commercial goals

Understands Google and Microsoft Ads

Builds bidding around conversion data

Maintains structure across complex accounts

Explains performance without the jargon

At oacdigital, the platform supports the strategy. It does not replace it.

What We Cover in Our
‍Search Ads 360 Management

From initial setup through to ongoing optimisation, we manage the core areas
required to improve paid search control and performance.

Cross-Platform Campaign Structure

We build consistent campaign structures across Google Ads and Microsoft Advertising, aligned with your services, locations and priorities.

Budget and Bid Strategy

We configure bidding and budgets around campaign goals, conversion data and available performance signals.

Conversion and Call Tracking

We implement and validate tracking to improve visibility into calls, enquiries and campaign outcomes.

Platform Integration

We connect and manage both paid search platforms through one structured Search Ads 360 environment.

Ongoing Optimisation

We continually refine bids, budgets, targeting and search activity to improve campaign efficiency.

Budget and Performance Reporting

We monitor spend and report on leads, costs, conversion performance and commercial outcomes.

Search Ads 360 Management Built Around Your Requirements

Every engagement can include:

Search Ads 360 setup

Cross-platform campaign structure

Bid and budget configuration

Conversion and call tracking

Ongoing campaign optimisation

Conversion and call tracking

It’s how we deliver smarter campaigns, sharper insights, and stronger results.

Search Ads 360 is best suited to businesses with more advanced paid search requirements.

This may include organisations managing Google Ads and Microsoft Advertising, operating across multiple locations or markets, or requiring greater campaign control.

Our fees are clearly scoped around account complexity, platform requirements and strategic support. There are no hidden media margins or confusing package tiers.

What We Cover in Our Search Ads 360 Management

From setup through to ongoing optimisation,
we manage the core areas required to improve paid search control and performance.

Cross-Platform Campaign Structure

We build consistent campaign structures across Google Ads and Microsoft Advertising, aligned with your services, locations and priorities.

Budget and Bid Strategy

We configure bidding and budgets around campaign goals, conversion data and available performance signals.

Conversion and Call Tracking

We implement and validate tracking to improve visibility into calls, enquiries and campaign outcomes.

Platform Integration

We connect and manage both paid search platforms through one structured Search Ads 360 environment.

Ongoing Optimisation

We continually refine bids, budgets, targeting and search activity to improve campaign efficiency.

Budget and Performance Reporting

We monitor spend and report on leads, costs, conversion performance and commercial outcomes.

What It’s Like to Work With Us

We make complex paid search management clearer, more structured and easier to act on.

Discovery & Audit:

We review your platforms, campaigns, tracking, budgets and growth requirements.

Strategy & Planning

We map the required platform, campaign and measurement structure.

Set Up & Integration

We connect platforms, validate tracking and establish campaign governance.

Ongoing Management

We refine bidding, budgets, targeting and search performance over time.

Trusted by Australian Brands
‍Who Expect Results

Across 20 years in digital, we have supported Australian businesses through paid search strategy, campaign management and performance optimisation.
The logos below represent past and present businesses we have worked with.

The Strategy Behind Every Win:
Optimise. Accelerate. Convert.

A smarter approach to multi-platform paid search, built around structure, speed and measurable performance.

Optimise

We assess your platforms, tracking and campaign structures before establishing the right Search Ads 360 foundations.

Accelerate

We use centralised visibility and more frequent bid optimisation to respond faster and direct spend towards stronger performance.

Convert

We connect campaign activity with conversion data to turn paid search investment into qualified leads and growth.

OAC Labs. The Intelligence Behind Search Ads 360 Performance.

OAC Labs is our internal framework for analysing, testing and improving paid search performance across complex campaign environments.

It helps us identify what is driving results, where budget is being wasted and how accounts can be refined.

This means:

Campaigns supported by analysis and testing

Improvements mapped to real data

Accounts refined as insights develop

It’s how we deliver smarter campaigns, sharper insights, and stronger results.

How Search Ads 360
Supports the Bigger Picture

Search Ads 360 strengthens paid search management, but it performs best as part of a broader digital strategy.

Google Ads

Manage high-intent Google Search campaigns within a more centralised environment built for stronger control and optimisation.

SEO Services

Build sustained organic visibility alongside paid search and strengthen your presence across high-value search results.

AI Visibility and AEO Services

Improve how your business is discovered and represented across AI-powered search and answer-driven platforms.

Google Shopping

Support product visibility through structured Shopping campaigns aligned with your wider paid search strategy.

Display & Remarketing:

Re-engage previous visitors and stay visible throughout longer customer research and decision-making journeys.

Facebook Ads

Reach and nurture audiences across Facebook and Instagram beyond customers already searching for your services.

The Industries We Help Grow

Search Ads 360 suits businesses managing paid search across multiple platforms, locations, services or markets. We support organisations requiring stronger campaign control, consistent structures and clearer accountability.

Why Work With a Trusted Search Ads 360 Agency?

We combine platform expertise with strategic campaign management to make advanced paid search clearer and more commercially focused.

As a certified Google Ad Partners & Microsoft Ad Partners we maintain current platform knowledge and access to support channels where required.

Google and Microsoft campaign management

More frequent bid optimisation

Detailed conversion and call tracking

Reporting tied to commercial outcomes

Frequently Asked Questions About
Search Ads 360

What is Search Ads 360?

Search Ads 360 is a paid search management platform that allows Google Ads and Microsoft Advertising campaigns to be managed through one central environment.

Is Search Ads 360 right for every business?

No. It is generally better suited to businesses managing multiple platforms, complex accounts, several locations or more advanced optimisation requirements.

What platforms do you manage through Search Ads 360?

We manage Google Ads and Microsoft Advertising through Search Ads 360.

What are the main benefits of Search Ads 360?

The main benefits include centralised management, more frequent bid optimisation, stronger platform consistency, improved budget control and clearer conversion visibility.